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Under Armour
Branding Identity | Visual Design | Art Direction

Overview:

Under Armour is a global sports and lifestyle athletic wear company that needed impactful marketing materials to enhance their brand presence and boost sales. Over the course of a month, I provided art direction, directed and edited commercial-style social media content, and conducted product and lifestyle photography sessions to effectively showcase their products.

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Videography: Samuel LaGuerre

Photography: Samuel LaGuerre

Project Strategy

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Commercial-Style Social Media Content:

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  • Directed and edited a series of social media videos that  highlighted the versatility and appeal of Under Armours athletic wear, emphasizing both performance and lifestyle aspects.

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Product and Lifestyle Photography:

 

  • Conducted product photography sessions that captured the details and quality of the athletic wear.

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Outcome & Results

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Enhanced Brand Image:

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  • The high-quality product and lifestyle photographs effectively showcased the brand’s aesthetic and functionality, resonating well with their target audience.

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