Sweet Variety
Branding Identity | Visual Design | Art Direction
Overview:
Sweet Variety is a startup bakery specialized in creating diverse flavors and allergy-friendly treats. They needed promotional ads to attract customers and establish their brand identity. I provided art direction, planned and photographed the ads myself, ensuring they effectively conveyed the bakery's mission and vibrant atmosphere.
Project Strategy
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Photo Planning and Execution:
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Planned and photographed the ads myself, selecting cupcakes and treats that represented Sweet Variety’s diverse flavors and allergy-friendly offerings. I used a white background to enhance the visual appeal and allow the vibrant colors of the treats to stand out, creating a canvas-like effect.
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Design and Layout:
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Designed the ads in the second phase of production, focusing on fun yet professional fonts and elements that complemented Sweet Variety’s logo and vibrant brand atmosphere. The goal was to create visually engaging ads that would attract attention and convey the bakery’s unique selling points.
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Outcome & Results
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Visual Appeal:
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The use of a white background and vibrant colors enhanced the visual appeal of the ads while making the treats look inviting and appetizing.
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Mission Representation:
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The ads portrayed Sweet Variety’s mission of providing delight through diverse flavors and catering to customers with allergies, reinforcing their brand identity.
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