RTW Photography
Branding Identity | Logo Design

Project Overview: Rebranding RTW Photography

RTW Photography is one of the fastest growing photography and videography companies in central Florida. They offer a wide array of multimedia services and media coverage. They sought a new logo to encapsulate their innovate approach in their market and their status as pioneers setting new waves in the industry. The objective of this project was to create a minimalistic yet impactful logo which resonates with their audience and conveys their core values.

 

Project Strategy:

The new logo design features two camera focus lens which draw your attention toward the center of this logo with a single wave extending from the bottom to the top. The minimalistic design ensures versatility and modernity. The singular wave symbolizes RTW’s unstoppable force in their market and their role in setting new trends. The cleans lines and balanced composition create a professional yet memorable visual identity.

 

Outcome & Results:

The new logo was well received by both the client and their audience which enhanced RTW Photography’s brand identity. This has helped them communicate their professional culture and innovative spirit in such a competitive market. This rebranding project led to their substantial business growth.

 

• The company generated over $40,000 in sales in the first quarter post-rebrand. This being a clear indicator of the positive market response. Their Instagram page grew over 100% in followers within the same quarter which showcased an increase in engagement and a broader reach.

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