National Society of Black Engineers Annual District Conference
Organizational Branding Identity | Visual Design
Overview:
The National Society of Black Engineers (NSBE) at the University of Florida needed a distinctive visual identity for chapter at their annual district conference. The goal was to create a logo and providing marketing materials that would encapsulate the diverse specializations in engineering and enhance the event's professional atmosphere.
Project Strategy:
The logo design incorporates gears and wires which symbolizes the different specializations within engineering, from mechanical to computer engineering. The design elements highlight the organization's approach to the field. The marketing materials designed includes retractable banners that are designed to maintain a consistent visual theme, ensuring brand cohesion and recognizability.
Outcome & Results:
The new logo and marketing materials were well-received by the NSBE members and the broader University of Florida community. They successfully conveyed the conference's theme and the organization's dedication to engineering excellence while contributing to a professional and engaging event atmosphere.