Lab Twenty9
Branding Identity | Visual Design | Art Direction
Overview:
LabTwenty9 is a sports and lifestyle athletic wear company that needed impactful marketing materials to enhance their brand presence and boost sales. Over the course of a month, I provided art direction, directed and edited commercial-style social media content, and conducted product and lifestyle photography sessions to effectively showcase their products.
Videography: Samuel LaGuerre
Photography: Samuel LaGuerre
Project Strategy
Commercial-Style Social Media Content:
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Directed and edited a series of commercial-style videos that videos highlighted the versatility and appeal of LabTwenty9's athletic wear, emphasizing both performance and lifestyle aspects.
Product and Lifestyle Photography:
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Conducted product photography sessions that captured the details and quality of the athletic wear. Additionally, I organized lifestyle photoshoots featuring models wearing LabTwenty9 products while working out and socializing, illustrating the seamless transition from fitness to everyday life.
Outcome & Results
Sales Increase:
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Monthly sales increased by 20% within one month following the release of the social media content.
Enhanced Brand Image:
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The high-quality product and lifestyle photographs effectively showcased the brand’s aesthetic and functionality, resonating well with their target audience.