Greektory App
UX Design | Creative Art Director
Overview:
Greektory is a social networking app aimed at individuals in Greek life. They required a comprehensive marketing design work to enhance their online presence and user engagement. Over the course of a year, I re-designed their website, created various marketing materials, and executed a successful social media strategy that significantly boosted their visibility and user interaction.
Project Strategy
I undertook a multi - faceted approach to address these needs
Outcome & Results
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Social Media Growth: Followers increased by 200% in two months.
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Website Traffic: Monthly visitors grew from 300 to 1,000.
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Video Engagement: The motion graphic reel received over 15,000 views.
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Continued Partnership: Following the successful six-month project, Greektory rehired me to handle promotional work for their first annual conference in Houston, Texas.
Reflection
This project demonstrated the power of a cohesive and targeted marketing strategy. By combining a professional website redesign with engaging social media content and promotional materials, Greektory was able to significantly enhance their market presence and user engagement. The positive market response and continued partnership underscore the success of the project.