First of Its Kind
Branding Identity | Logo Design | Art Direction
Overview:
First of its Kind is an innovate startup whose natural products are designed to cater to all types of hair, skin, cultures, and ethnic backgrounds. They needed a rebrand to reflect their natural and sustainable products. The existing brand identity of First of its Kind was not effectively communicating the values and natural focus. The objective of this project was to design a new logo and brand identity that would distinguish them in their market while also resonating to their target audience.
Project Strategy:
I conducted market research and brand analysis to understand their vision and target audience. The new logo design incorporates an abstract representation of health, freshness, and hope. The color palette and visuals assist in illustrating their mission to producing healthy and natural products.
Outcome & Results:
The rebranding project led to a significant increase in brand awareness and customer engagement. This new identity received positive feedback from both the client and their customers. Monthly sales increased by 35% within the first month post-rebrand. Website Traffic grew by 300% from 1,000 to 3,000 visitors per month. Engagement on social media platforms saw a 100% increase in likes, shares, and comments.