DLX Realty
Branding Identity | Logo Design
Overview:
DLX Realty is a real estate company in Atlanta, GA that sought a distinctive logo to help establish their brand in a competitive market. The goal was to create a sharp but simplistic logo that would resonate with potential clients and convey the dynamic nature of the real estate industry.
Project Strategy:
I conducted market research to analyze competitor logos and identify successful design elements within the real estate industry. Based on these insights, I designed a logo featuring a small building atop a wave extending from the L in DLX. The wave symbolizes the ever-evolving nature of the real estate market, while the sharp and simplistic design ensures versatility and modern appeal.
Outcome & Results:
The new logo effectively positioned DLX Realty as a professional and forward-thinking company. The sharp and simplistic design stood out in the competitive Atlanta real estate market, helping to attract clients and establish a strong brand identity.